Fox & Marvel combine powers for nationwide Augmented Reality campaign for latest mutant themed show "Legion"
FX Networks announced today an AR campaign for the long-awaited February 8th premiere of Legion. Comic lovers around the country can access the headspace of one of the world’s most powerful mutants and embrace the fractured reality of this new original series through one-of-a-kind experiences presented by FX Networks. For full details, visit insidelegion.com/experience.
Five augmented reality murals that will reveal the power of David Haller’s mind can be found in Manhattan, Brooklyn, Chicago, Los Angeles and San Francisco. Those who find the murals can download the Blippar app, then aim and frame the art to watch the power of Legion come to life. Locations for each mural are: Brooklyn, NY at St. Nicholas Avenue & Jefferson Street; New York, NY at Bleecker Street & Carmine Street; Chicago, IL at W. North Avenue & N. Western Avenue; Los Angeles, CA at Hollywood Boulevard & Vine Street; San Francisco, CA at Fillmore Street & Union Street.
Launching Friday, January 27 through Sunday, January 29, Legion Where?House opens to the public featuring a mind-bending three-day art exhibit in Brooklyn. The gallery presented by FX is inspired by the unpredictable world of Legion at Villain warehouse in Brooklyn, New York. The three-day exhibit will challenge audiences and bring the unfathomable power of the Legion to life with art installations inspired by the series’ themes, including:
Forced perspective art piece by Michael Murphy
Found materials installation by Clemens Behr
Light and shadow installation by Kumi Yamashita
Legion Key Art Mural by David Flores
Multimedia installation inspired by the series
In addition, fans nationwide who want to take the art home can head to 56 participating comic book stores across the US including Arizona, California, Florida, Georgia, Illinois, Missouri, Nevada, Ohio, Pennsylvania, Tennessee, Texas and more, that will be giving away the limited edition posters (while supplies last). Go to insidelegion.com/experience for the full list of locations.
About Legion
Legion, the highly-anticipated new drama series from Noah Hawley, will premiere on FX on Wednesday, February 8 at 10 PM ET/PT. Hawley serves as Executive Producer, along with Lauren Shuler Donner, Bryan Singer, Simon Kinberg, Jeph Loeb, Jim Chory and John Cameron. Legion is the latest project from Hawley and Cameron, two of the executive producers of the Emmy® and Golden Globe®-winning FX limited series Fargo.
Legion, based on the Marvel Comics by Chris Claremont and Bill Sienkiewicz, is the story of David Haller (Dan Stevens), a troubled young man who may be more than human. Diagnosed as schizophrenic as a child, David has been in and out of psychiatric hospitals for years. Now in his early 30s and institutionalized once again, David loses himself in the rhythm of the structured regimen of life in the hospital: breakfast, lunch, dinner, therapy, medications, sleep. David spends the rest of his time in companionable silence alongside his chatterbox friend Lenny (Aubrey Plaza), a fellow patient whose life-long drug and alcohol addiction has done nothing to quell her boundless optimism that her luck is about to change. The pleasant numbness of David’s routine is completely upended with the arrival of a beautiful and troubled new patient named Syd (Rachel Keller). Inexplicably drawn to one another, David and Syd share a startling encounter, after which David must confront the shocking possibility that the voices he hears and the visions he sees may actually be real.
A haunted man, David escapes from the hospital and seeks shelter with his sister Amy (Katie Aselton). But Amy’s concern for her brother is trumped by her desire to protect the picture-perfect suburban life she’s built for herself. Eventually, Syd guides David to Melanie Bird (Jean Smart), a nurturing but demanding therapist with a sharp mind and unconventional methods. She and her team of specialists – Ptonomy (Jeremie Harris), Kerry (Amber Midthunder) and Cary (Bill Irwin) – open David’s eyes to an extraordinary new world of possibilities
Legion is produced by FX Productions and Marvel Television, with FXP handling the physical production.
