MetaVRse Launches Canada's First Full Service Virtual Reality Agency

Toronto-based VR Agency MetaVRse has launched as Canada’s first full-service Virtual Reality agency. MetaVRse offers a wide range of experiential marketing and event production, content production and consulting services to brands interested in harnessing the incredible power of virtual and augmented reality technologies.

Founded by Alan Smithson, serial entrepreneur and inventor of the Emulator DJ system and Dan Flatt, a former lawyer, management consultant and leader of social media for Canada’s largest media company, MetaVRse offers a wide range of customized solutions including: 360° video and interactive Virtual Reality content development, 360° live streaming for festivals and events and VR rentals for tradeshows, marketing initiatives and events.

“The biggest challenge facing the emerging VR industry is showing the world VR,” said MetaVRse President, Dan Flatt. “We are leveraging the power of corporate events to solve this challenge.”

“Our mission is to show the world the future,” said an enthusiastic Smithson. “VR is already the most powerful and engaging platform for entertainment, gaming and branded content.”

With over one million active monthly users of the Samsung GearVR, millions of Google Cardboard units and high-end Oculus Rift and HTC Vive pre-orders, Smithson believes that brands that are early to develop unique and engaging content for VR and will have a huge advantage over their competition.

Studies show that people remember VR experiences the same as real memories. With the growing VR user base hungry for new content, marketers can create meaningful connections with their customers through innovative branded experiences.

MetaVRse has worked with marquee clients including: Royal Ontario Museum, Adidas, Footlocker, Niagara Falls Tourism and CDW. MetaVRse has been onsite capturing immersive 360° video at Groove Cruise, Bestival, MuchMusic Video Awards, and more. Smithson will be speaking at the Virtual Reality Toronto (VRTO) conference in Toronto and International Live Events Association (ILEA) conference in Austin. He will also be performing a live DJ set in VR at the Microsoft Worldwide Partners Conference (MWPC) in Toronto.