Niantic to donate money from PokemonGo Fest to black gaming projects, community upliftment charities, and trans rights.
Pokémon Go maker Niantic will be making a $5m minimum donation from this year's Pokémon Go Fest ticket sales going toward several causes including funding new projects from Black gaming and AR creators
"We'll be donating Niantic proceeds from Pokémon Go 2020 Fest ticket sales, committing a minimum of $5m," Hanke wrote in a lenghty statement posted to Twitter last night.
"Half of the proceeds donated will be used to fund new projects from Black gaming and AR creators that can live on the Niantic platform, with the ultimate goal of increasing content that represents a more diverse view on the world. The other half will go to US nonprofit organisations that are helping local communities rebuild."
Niantic will also donate $100k and match employee contributions to the Marsha P. Johnson Institute to support Black trans people.
"We are committed to this cause," Hanke wrote. "These initiatives don't end with an announcement. The work to follow through will require years of effort to yield the impact we seek.
"The heart of Niantic is our community of players. It is imperative that we stand up to support our Black Trainers, Agents and Wizards. We aim to be a force of change committed to the long road ahead of rebuilding a more just and fair system where all are welcomed, valued and have a fair chance at success."