Lionsgate and SilVR Thread Partner to Launch Intense First-Person VR Experience for New Film “NERVE”
Earlier this year I had the chance to check out some of SilVRThread's amazing work within the 360° video space. http://www.catsandvr.com/blog/silvrthread
Well Tai Crosby and the SilVRThread team is back again and this time partnering with Lionsgate to create a promotional VR experience for the new action crime techno-thriller survival film NERVE.
The “NERVE - Do You Dare” app is an example of how film studios have the opportunity to put people right in the movie via VR. The player can look down to their body as one of the NERVE stars, and see how it feels to pull off a 'dare' straight from the film. The experience was created via a mix of live-action VR capture and computer generated imagery, and offers the closest thing possible to actually being in the NERVE film.
"Our goal was to immerse fans directly into the thrilling action of NERVE's insane 'dare' sequences, letting them experience these scenes from the same perspective as the characters on screen," said David Edwards, VP of Digital Marketing at Lionsgate. "A first-person VR experience was the ideal format."
The exclusive content was captured live on set with stunt actors during the films’ main production, and includes the insanely real dare of crossing a ladder between two buildings dozens of floors above New York city streets, or surviving a high-speed skateboard ride hitched to a police car. You can dare your friends to see who’s brave enough to complete the experiences. The first-person perspective of being in the full body of the actual film characters means that keeping your balance feels as real as the dares themselves.
In the film and in VR you are either a "PLAYER” working to complete the dares, or a "WATCHER" to see what other Players from around the world have already dared to do.
“Every kid grows up wishing they could be the actor or stunt person in a movie like NERVE,” says Tai Crosby, Founder, SilVR Thread. “With the first-person point-of-view NERVE VR app, we are powerfully transporting people directly into the movie scene as their favorite actor. The adrenaline is immense.”
The app is available for Gear VR via Oculus Home as well as for Google Cardboard via the Android and iOS stores.
